KassiVastuu Oy

We Do Not Sell Plastic Bags

Our goal is to provide responsible visibility. We are looking for an ecological, compensated and ESG-compliant alternative for stores that turns a regular shopping bag into an everyday climate act.

Merchants

We are looking for responsibly produced, carbon offset and verified recyclable bags for your store that serve your brand, your customers and the environment at the same time.

Our goal is to monitor the ecology, responsibility and implementation of ESG requirements throughout the entire supply chain – so that you can focus on your business and your customers can carry the bag without shame.

Consumers

Why can a HyväValinta™ plastic bag be an ecological choice?

How is the carbon footprint calculated and compensated?

How does KassiVastuu take into account the EU Packaging Waste Directive and ESG requirements?

Why is a bag not just a bag – but an everyday act of responsibility?

Services

Stand out with a customized design

We use a unique process to develop graphic solutions that seamlessly combine customer desires and brand identity, ensuring that each of our products represents your company in the best possible way.

Individual design — more than just a bag

A unique design is an effective way to stand out and be remembered. When your customer leaves your store with a striking, branded bag in hand, they take your company’s message with them to the streets, homes and workplaces.

The design created by our graphic designer will live with your brand in many different contexts in the future.

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Why KassiVastuu?

Why should a merchant choose KassiVastuu?

Our goal is that KassiVastu’s bags are not an expense but a value choice: recycled material, compensated carbon footprint, traceable responsibility. When the customer leaves the store, they carry your message with them – sustainably.

Looks better than the competitor

You get a visually customized bag that takes your store's brand to the next level. This is the thing your customer sees, carries with them, and immediately notices.

Communicates responsibility – without you having to worry about it

Our goal is that your bags meet all environmental requirements, recycling ratios and carbon footprint compensation. Then you don't have to worry about certificates or reports – we take care of them for you.

Helps you stand out as a trader

You can tell your customers that you strive to choose environmentally responsible solutions, while also standing out from competitors who offer plain, impersonal bags.

It's an easy and risk-free choice

We do the work for you: we design, produce and deliver bags that are ready for your brand – responsibly and on time.

KassiVastuu carrier bags and other products

We are constantly looking for new products for the HyväValinta product family.

Products

The goal is a responsible product family for retail

The idea behind the HyväValinta™ collection is to offer retailers all types of responsible bags in one place.
Our ultimate goal is that all products are made from recycled materials or otherwise certified materials that support sustainable development, and the carbon footprint of the raw materials is compensated where possible. The products can be visually customized according to the customer’s brand.

KassiVastuu works to ensure that bag products are truly responsible throughout their entire life cycle – from the perspective of the environment, social responsibility and good governance. In addition, KassiVastuu guides its own and its partners’ activities towards comprehensive compensation of the carbon footprint of the HyväValinta product family by 2030.

Environment

A bag that aims for a smaller footprint

We want the entire life cycle of KassiVastuu bags – from manufacturing to use and recycling – to have as little impact on the environment as possible. That is why HyväValinta bags are designed to be reusable and ultimately recyclable, either in energy production or as a source of new raw materials. Our goal is that the carbon footprint of all HyväValinta products will be determined and offset during 2026 whenever it is technically and economically possible. We are doing this work together with independent experts and certified compensation partners. By choosing a HyväValinta bag, you are doing an everyday climate act – easily and responsibly.

Social Responsibility

We are committed to ethical and responsible practices

KassiVastuu ensures that your bag is manufactured ethically and safely. We are interested in the working conditions in our supply chain and require that our suppliers follow good governance practices and guidelines. Production takes place with reliable partners where workers' rights are respected. For us, responsibility is not only an environmental issue - but also a matter of human well-being. When you choose our bag, you choose a product that is also a good choice for people.

Good Governance

Responsible decision-making

KassiVastuu Oy is committed to good governance in all its operations. For us, this means transparent decision-making, sustainable ownership and responsibility towards customers, subcontractors and the environment. We manage our business in a long-term and consistent manner – we are a Finnish company whose values ​​are based on trust, honesty and customer focus. We use carefully selected contractual partners, we require compliance with ESG principles from the supply chain and documented product-specific product information. Good governance is not just an obligation for us – it is a way of doing the right thing.

Why can HyväValinta™ plastic bags be an ecological choice?

A plastic bag is not automatically a problem – what matters is where and how it is made, how many times it is used and where it ultimately ends up. HyväValinta™ plastic bags are designed for reuse, not single use. Most models are made mainly from recycled plastic (70–100%), which helps to save natural resources and energy consumption. Our range also includes the HyväValinta Origin series, which is made from virgin plastic when you want a particularly good print, a thinner but still durable structure or the product's suitability for hygiene use. At the end of its use, the bag can be used as a garbage bag in energy production or recycled as plastic waste. By choosing a HyväValinta™ bag, you are doing your everyday climate work – responsibly and without unnecessary ballast.

How is the carbon footprint calculated?

Our goal is that the carbon footprint of all HyväValinta™ products will be determined and offset by 2026, whenever technically and economically feasible. We will do this work in cooperation with independent experts and certified compensation partners. The carbon footprint calculation is based on life cycle assessment (LCA) and takes into account, among other things: 1. The origin of the raw material: for example, the proportion of recycled plastic or FSC-certified paper 2. Emissions during the manufacturing phase: energy consumption, material waste and printing methods 3. Transportation and distribution: distances, transport methods and packaging logic 4. Use and end-of-life: the possibility of reuse, recyclability or energy content Our goal is to make responsible choices easy for you - transparently and verifiably.

How does KassiVastuu Oy monitor compliance with its supply chain's environmental objectives?

KassiVastuu Oy continuously monitors its supply chain and ensures that it supports the EU's environmental objectives and the Packaging Directive, the guidelines of the Finnish Ministry of the Environment and the responsibility policies of the Finnish Trade Federation. This is done, among other things, by requiring suppliers to provide sufficient product information, certificates of origin and responsibility reports, by cooperating with domestic circular economy operators (e.g. plastic recycling), by monitoring changes in legislation and by updating products to meet future requirements (e.g. EU thickness limits for plastic bags).

Responsibility

We provide you with responsible HyväValinta™ bags

The team that makes this possible.

We work together because we believe that the best results come from trust, expertise and a shared passion for customer service.

Contact us and together we will create a bag that stands out.

It all started with friendship

© 2026 All Rights Reserved.

Together since childhood — a passion for sales and customer service

Behind KassiVastuu is a team that combines decades of friendship, customer-oriented service, and high-quality products.

Friendship became a business

Our friendship has lasted decades, and we have also worked together for almost 10 years. We are united by a love of sales, customer service and always doing our best for our customers. The end result was DS-Säkki — a company that offers the highest quality bags on the market, customer-oriented and fast. Responsibility was expanded, which is when KassiVastuu Oy was born.

Contact Us

Tell us your needs, and together we will design the perfect bag solution for your company.

Tavoitteena vastuullinen tuoteperhe vähittäiskaupalle
KassiVastuun tavoitteena on että HyväValinta™-mallisto tarjoaa vähittäiskauppiaalle kaikki vastuulliset pussityypit yhdestä paikasta.